Unfortunately, the first tests were no promising. Of course, I will not use flash, so the natural choice to create animated text effects that could be used online is GIF format, what offers animation capabilities.
Despite it's still useful, GIF is an old format with several limitations that don't make sense nowadays. Despite I have made simple tests, it seems that it would not be easy to create any kind of professional animation with this technology. When I tell "professional", I don't mean complex animations. They could be trivial, since the graphic quality was high.
The only other self-contained option that could be used in internet is APNG format. It's a little better that GIF for my purposes, but currently most browsers doesn't support it natively. I have found several problems and no good solution.
I'm still developing a lot of "still graphic effects", so I don't have much time yet to go deeper into these questions. Anyway, probably I still have a long way until I can release animated effects in Picture to People.

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